4/2/2023 0 Comments O beautiful for spacious skies![]() Walt Disney’s America the Beautiful was a highlight of the American pavilion. A color film, titled “America: The Land and The People,” showing a trip across the country, will be exhibited.īy the time the fair opened, the color film had a new name. The projection method, developed by Walt Disney, is known as “Circarama”. Innovations in photographic and movie projection methods will permit a 360-degree view of “the face of America” on a room-circling screen. ![]() To Be Candid At Brussels Fair,” March 5, 1958) gave a preview of the American pavilion before the fair opened: ![]() Walt Disney’s involvement with the 1964-65 New York World’s Fair is well known.įar fewer people know that six years earlier, a Disney attraction was part of another Cold War era international expo, the 1958 Brussels (Belgium) World’s Fair.Ī New York Times article (“U. The text noted, “The Tomorrowland section attempts to show what life will be like in 1986, with Circarama, sponsored by American Motors, as the theater of the future.”Ī Tour of the West closed around the beginning of 1960 to make way for America the Beautiful. Popular Mechanics featured the innovative Disneyland theater in its February 1956 issue. Popular Mechanics magazine, February 1956 (There’s no word on whether Romney took Mitt, his eight-year-old son, to the opening of the attraction.) George Romney, President, American Motors CorporationĪ Tour of the West was an original 1955 attraction at Disneyland. As it represents added pleasure and value for the public, sponsorship of the Circarama is another forward step in our program to make American Motors mean more for Americans.” ![]() We’re happy to have a part to play in making Circarama possible. “This combination of photographic skills and entertainment talents promises an unusual spectacle for visitors to Disneyland. The 1987 book Disneyland: Inside Story by Randy Bright quoted an American Motors Corporation press release, dated June 27, 1955: That honor went to A Tour of the West, presented by American Motors-builder of Hudson, Nash, and Rambler automobiles-and its appliance division, Kelvinator. Y.Īmerica the Beautiful in Circarama opened at Disneyland in June 1960. It was less than a decade ago that experienced Hollywood showmen failed to recognize the commercial possibilities of Cinerama, when its late inventor, Fred Waller, held demonstration showings in a barn in Oyster Bay, N. Disney, for one, does not rule out its potential adaptation to a highly specialized form of dramatic motion picture presentation. The name Circarama is a play on Cinerama, the three-film, three-projector process used to show some Hollywood features on wide, curving screens in specially-equipped movie houses.ĭoes this mean 360-degree movie houses will be next?Ī paragraph in a New York Times article (“Disney Presents Movies-In-Round,” June 28, 1955) suggests this might happen:Īlthough Circarama is not planned for theatre use at present, Mr. See where you’ve been instead of where you’re going. If you’ve seen this movie too many times-after all, it’s a free attraction-here’s how you can have an entirely new experience: Watch the entire movie facing back screens. The whole idea is to look all around to see what’s going on, even if the filmmakers seem to be directing your attention primarily to the front of the theater. Most other guests are staring at the front screens. This presentation puts you “in the middle of everything.”Įleven movie screens form a circle above your head.Įleven perfectly synchronized projectors show eleven 16mm films, surrounding you with a 360-degree travelogue. You can thank The Bell System and your local host company, Pacific Telephone. There’s no need to reach for your ticket book or to stop at a ticket booth. Perhaps you’re here because you saw this advertisement in the Los Angeles Times on June 14, 1960:Ĭircarama puts you in the middle of the action, completely surrounded by magnificent motion pictures in color.Īmong the many fascinating places Circarama takes you in “America the Beautiful” are New York Harbor Times Square a Vermont country church set against the splendor of the autumn foliage Williamsburg, Virginia-cradle of American culture Pittsburgh steel mills Detroit automobile factories Midwestern railroad freight yards Oklahoma cowboys rounding up cattle wheat-harvesting combines in Montana copper mines in Utah Monument Valley Hoover Dam The Grand Canyon San Francisco The Golden Gate Bridge and campus life at America’s great University of California at Los Angeles.
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